For many centuries, beauty and wellness have been an inextricable part of Japanese culture. The Japanese beauty industry dates back to the sixth century, where elements like red lip, rice powder (as a makeup mattifier and setter), and calligraphy style makeup brushes originated.
Pre-COVID, the beauty and personal care industry is valued at a mighty $532 billion, according to a Business Insider article.
“If you want to take your brand global, it’s best to start by taking it local” should be the new mantra for beauty marketing.
The concept of beauty has always been ever-changing. As society continues to evolve, we have seen many trends come and go.
The generation of memes, zero tolerance, and empowerment: as of 2019, The United States alone is a host to 74 million people belonging to Generation Z.
Times are certainly changing. Until recently, the beauty industry’s most significant focus was its female consumers.
The influencer marketing industry, according to Adweek, is expected to reach $10 billion in worth this 2020.
A statement that both rattled and united the beauty industry is, “Your profits will never be worth promoting hate, bigotry, racism, antisemitism, and violence.”
If you’re a beauty enthusiast like us, chances are Huda Beauty needs no introduction at all.
The world is a melting pot of race and culture. While this has been true for the longest time, multicultural beauty marketing is merely in its budding stage.