India is the second-most populous country globally, with over 1.3 billion people making up this land of cultural richness and diversity.
For many centuries, beauty and wellness have been an inextricable part of Japanese culture. The Japanese beauty industry dates back to the sixth century, where elements like red lip, rice powder (as a makeup mattifier and setter), and calligraphy style makeup brushes originated.
What started out as exportation of entertainment, music, TV dramas, and movies to Southeast Asia and neighboring countries, the phenomenal growth of Korean pop culture (or Hallyu) has extended its reach to Europe and the United States.
The concept of beauty has always been ever-changing. As society continues to evolve, we have seen many trends come and go.
The generation of memes, zero tolerance, and empowerment: as of 2019, The United States alone is a host to 74 million people belonging to Generation Z.
Times are certainly changing. Until recently, the beauty industry’s most significant focus was its female consumers.
Beauty products can make us feel all kinds of beautiful, but are they really worth the torture that animals have to face on a daily?