We honestly believe that beauty is more than skin-deep, and holistic self-care should be a top priority for everyone.
Now and then, especially on days of rest and recreation, we love to spend time pampering ourselves and treating our skin with extra TLC.
All this, of course, not at the cost of our planet or our own health. This is why more and more consumers are starting to advocate for sustainable beauty.
Sustainability is all about consistent, grassroots efforts to save the planet through the most conscious and waste-free ways.
We’re guessing you’re reading this because you’re ready to make the full switch or learn more about it. “Going green” may be confusing at first, and we totally get that. We’ve been there! Here we are learning with you.
Hopefully, you’ll discover eco-friendly and sustainable beauty products, and discover content marketing for beauty and wellness brands in this article. Ready?
Have a look at this video first:
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Beauty of the Past
Let’s lean in and take a few steps back. Suppose you take a quick minute to read the information on the back of the beauty products you have on your vanity. In that case, you may have found ingredients that you may not understand, up until now.
In your favorite lipsticks or moisturizing creams, there could be synthetic oxidants, which could possibly worsen kidney problems.
In some cosmetics, there could be petrochemicals such as cancerous coal tar dyes.
The microbeads found in our facial scrubs get flushed down in our drains and go straight to the ocean and don’t biodegrade.
Titanium dioxide (TiO2) found in our commercial sunscreens is a type of mineral that potentially kills all forms of marine life, from coral reefs to sea creatures.
Wow, wasn’t that quite a lot to take in? We feel you. To highlight: These are what makes these products unsustainable.
There is a lot more we don’t know yet, but those were only a few of the many toxic things that we use on our skin, wash down the sink, and throw in the garbage.
And in the end, these chemical substances as well as plastic containers end up in landfills or the oceans – poisoning and polluting the environment.
While we enjoyed using these products, we were naive about their environmental impacts.
Up until the most recent years, not many of us were given this information. Unfortunately, these are and have been very harmful to our bodies and our environment.
This could have lasting adverse effects on our lives in the long-term.
Now we know, don’t we?
The positive side of gaining all of this knowledge is finally becoming more aware and taking more informed actions, whether we are consumers or business owners. Here we are learning and getting on our feet for better solutions.
With sustainable beauty forging ahead, we see now that the content marketing strategies for sustainable beauty brands also involve transparency with their buyers.
Beauty of the Present
It’s finally 2020, and we’ve grown to become more aware of global issues. Beyond this, we are actively involving ourselves in environmental causes and genuinely understanding the significance of sustainability.
We have seen global trailblazers such as Burt’s Bees, Drunk Elephant, Lush, and Native – brands that have paved the way for using natural ingredients creatively and sustainably.
Even giant beauty brands have followed suit in investing and producing sustainable lines, such as L’Oreal’s natural line of Seed Phytonutrients.
They have also announced their sole pledge on plastic-free beauty packaging as a means to reach their goal for full sustainability by the year 2030.
The magic doesn’t happen overnight.
Every day counts.
Today’s Sustainable Tips and Tricks
Trends come and go, but “going green” is meant to last. Being environmentally sustainable is not only incredibly helpful to our planet, but also our pockets.
1. Reuse, Reuse, Reuse!
If you’re out and about, always bring along with you a foldable eco-friendly, reusable bag for your shopping or grocery purposes.
Refill your old shampoo bottles in your local wellness hub to cut back on non-biodegradable waste and reduce extra packaging costs.
2. Adapt as a Business
Now, let’s say you’re a wellness shop owner. A great marketing tip is to give your customers a chance to do things on their own by allowing them to bring their reusable containers for a refill at a discounted price.
For your environmentally conscious efforts, you may be guaranteed some customer loyalty.
3. Start at Home
Want quick switches for less waste? Let’s start with daily essentials. In light of eco-friendly beauty tools, there are great everyday Alternatives such as the “innocent” and vegan Nuud Care antiperspirants, Banish Australia reusable razors, bamboo toothbrushes, and OrganiCup menstrual cups.
Additionally, there’s vegan eyelashes by Unicorn Cosmetics for the makeup savvy. Slowly, you’ll feel the effects of putting much less waste in your trash bin.
Reuse and reduce first, check! Recycle? Next.
Beauty of the Future
Content marketing strategies for sustainable beauty brands, as we see, lean heavily on the information they share with their customers. Ultimately, to let customers weigh in on the pros and cons of making the switch is to allow them to consume freely yet wisely all on their own.
With time and extensive research, beauty brands will have the means to collect all the information they need. With the added knowledge, they will have great capability to move forward sustainably as well as inspire the public to benefit from this lifestyle.
Sustainable beauty brands leading the market today are not only in business for revenue and social relevance. They’re also here to position themselves in the beauty industry as environmental educators of the public.
The more sustainable beauty brands educate buyers, the more we embroider “going green” into our daily lives.
The future is looking bright with the numerous eco-friendly and sustainable beauty products emerging worldwide.
Whether you look forward to celebrating the annual Earth Day on April 22, or simply replenishing stock, we’ve sourced the internet with our next favorite sustainable beauty brands, such as:
Love Beauty & Planet
Corporate giant Unilever has recently infiltrated the market by launching its first-ever sustainable drugstore beauty brand. Love Beauty & Planet makes for accessible natural and nourishing daily essentials packed in bottles made with 100% recycled plastic.
Its hair conditioning products use fast-rinse technology, which breaks down the conditioner quickly when it comes in contact with water, saving water consumption during showers.
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ILIA
Known for its “clean” approach to beauty products, ILIA is committed to using recycled materials, and only printing with vegetable-based dyes.
The company has also partnered up with TerraCycle’s Zero Waste Box platform to help customers mail in and recycle 5 empty beauty products per month – regardless of the brand that those bottles belong to.
SAIE
Meanwhile, Saie champions high-quality “clean” products and sustainable chic by incorporating only non-toxic ingredients in their products.
The company is very transparent about what they use and what they don’t in their products, and you can find all their ingredient lists on their website.
When it comes to practicing sustainability, Saie is on a mission to go plastic-free by 2021. The team is also working hard on sourcing clean ingredients, using recycled packaging materials, relying on renewable energy for manufacturing, and minimizing carbon footprint throughout the process from start to finish.
Aether Beauty
And of course, makeup! Aether Beauty is known for its clean, cruelty-free eyeshadow palettes in zero-waste packaging. Who doesn’t love to shimmer and glow while saving the world?
These products have won multiple awards since the launch, and are the first-ever zero-waste eye shadow palettes in the beauty industry. The company has gone as far as removing mirrors and magnets from their palettes, which usually end up in the landfills.
And their ingredients? They are all organic, vegan, fair trade, child labor free, and the list goes on.
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And… What else?
Looking and feeling your best while being kinder to the Earth?
Luckily, it’s pretty accessible now that you’ve got yourself an ample amount of options! It’s totally normal to feel intimidated when you’re new at something.
This is probably not said enough in campaigns, but beauty and wellness brands should always motivate consumers to acknowledge their every effort.
Every buyer should know that every step they take towards a better world has an impact.
You know what they say: A little goes a long way. No matter how small.
Remember, progress comes as we adopt a better lifestyle. We will all go through our respective adjustment periods, but we strengthen sustainable beauty for the long haul as we move along together.
Now that we’ve rounded up these points, sustainability has never been more accessible whether you’re a regular consumer or a business owner promoting zero-waste skincare products.
Try it day by day, until you develop a routine that works. Over here at The Content Spa, we are learning every day, too, just like you! This is so we could be a better guide to our readers.
After all, we believe that it’s never too late to shift to healthier habits not just for your skin but also for the environment.
Who knew going green could look this good?
Header Image Source: Photo by Hasan Almasi on Unsplash
How did you like May Thawdar Oo’s blog post “Going Green With Sustainable Beauty and Advocating for It as a Brand”? Let us know in the comments if you have anything to add, have another content idea for beauty content marketing blog posts, or just want to say “hello.” 🙂
