For many businesses, understanding and embracing the use of social media marketing trends in 2020 has become a necessity.
Various social media platforms like Facebook, Instagram, TikTok, and YouTube provide numerous opportunities for business growth, marketing, education, and client engagement. Those in medical practice are no exception.
More and more dermatologists are taking advantage of these trends and are steadily growing a loyal following.
Given the strong competition among both the rising and established skincare experts, it is necessary to know some of the best social media marketing strategies for dermatologists to maintain a firm online presence.
How Do Dermatologists, Aestheticians, and Skin Experts Leverage Social Media Marketing?
Depending on how you wish to market yourself and your business, there are several ways to make the best out of these platforms.
It is a known fact that the internet is a vault that holds a vast quantity of information. Much of that information, however, is untrue.
Some of the most common beauty myths are that crossing legs causes varicose veins, the right anti-aging cream can maintain youthful skin, and acne only happens in our teen years.
Dermatologists, aestheticians, and skin experts should use this chance to clear up health, skin, and beauty-related myths and misconceptions. Social media is a powerful means to inform and educate their clients and help them make sounder, smarter, and safer choices.
Moreover, it is also great for creating connections: both personal and professional. With just a little bit of exploration and studying ads and campaigns on Facebook, Instagram, or YouTube – three of the most popular platforms for dermatologists – you will be able to boost your page visibility and find yourself better connected to your market.
User-generated content (UGC) is also a great benefit when using social media for your business. UGC refers to created and shared content of social media users through image or video posts, comments, reviews, and the like.
Dermatologists use this to repost educational content or share their patients’ success stories. It pays to keep in mind that a patient’s privacy is important, and it is good practice to always reach out and ask permission from the user before using their content.
In fact, not doing this may cost you a hefty fine – up to €20 million to be exact – with EU General Data Protection Regulation (GDPR) efforts on internet privacy in place.
The Importance and Benefits of Social Media for Dermatologists
The use of social media and its marketing strategies nowadays certainly gives businesses edge and leverage against those who do not.
Here are some key benefits on why you should start doing the same for your medical aesthetics practice:
1. Establish Yourself as an Authority
You can gain your audience’s trust by disproving the fallacies that surround health care and aesthetics through social media content.
It is also a good practice to share cutting-edge news, studies on dermatology procedures, and other educational content that your followers will find valuable.
2. Bring Your Business Online
Moreover, the latest features on business social media accounts allow your clients to get in touch with you for virtual consultations and in-clinic appointments.
This is predominantly important now as some clinics are still closed because of the pandemic.
Thanks to features like chatbot, link display on profile, and Facebook’s “Book Now” feature, booking an appointment online is now a breeze for both parties.
3. Cost-Effective Advertising
There is no longer a need to spend hundreds of thousands of dollars to market your business through traditional promotions. With social media, you can utilize both free and paid marketing tools to reach your audience and make your business known.
With the average American household having access to about 10 connected devices, it’s integral that you make the most out of it and have your share in their daily screen time. US adults are reported to spend an average of 3 hours and 43 minutes on their mobile phones daily.
There is no better time than now to get social.
4. Interact With Your Network
Relationships are important. Use various social media platforms to get feedback from your clients or even follow up with their progress. This makes it easier for you to keep in touch with your customer base on a regular basis.
With the market getting saturated year after year, you need to let your audience know that you exist and learn more about your services. Social media allows you to grow your network and build a loyal following.
The more active you get online, the larger your client base grows, and the better it is for your business.
5. Promote Yourself
More than your practice, your audience also needs to learn more about you.
Let your audience see the day-to-day life of a practitioner behind the practice. Feature your strengths, beliefs, advocacies, style, or even personal skincare rituals and routines.
Remember, your name is your brand. Be true to who you are and market yourself accordingly to your chosen audience.
Best Dermatologists and Skin Experts to Follow on Instagram
Need a shot of inspiration to get you started on your social media journey? Follow some of the best skin experts and dermatologists who are winning in social media marketing.
Dr. Sandra Lee
Known and loved by millions of “popaholics” all over the world for her unique and graphic take on the world of dermatology, Dr. Lee is one of the best dermatologists to follow on Instagram and YouTube. She even has her own hit TLC series, Dr. Pimple Popper!
Dr. Barbara Sturm
German aesthetics doctor, renowned and respected in Europe and the US, Dr. Sturm is taking social media by storm with her science-based, cruelty-free skincare products that ‘provides hydration, nutrition, and regeneration glow.’
Her star-studded client base includes Venus Williams, Maria Sharapova, Kim Kardashian, and Gwyneth Paltrow.
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Dr. Doris Day
With a refreshing mix of personal and professional posts on her Instagram feed, Dr. Day provides an authentic, no-filter approach to her profession.
Even as a devoted wife and mother of two, she is a rising star who has learned to adapt to social media marketing trends this 2020.
Joanna Vargas
Vargas is a celebrity aesthetician dubbed as the “queen of naturopathic facial”. Her dedication to women’s health and well-being inspired her to concoct her signature powerhouse facials and all-natural, technology-backed products in her clinics in NYC and LA.
Her Instagram is the go-to site for all things related to beauty, cosmetics, and personal care.
Dr. Trevor Cates
Highlighting her background and expertise in naturopathy, Dr. Cates (aka The Spa Dr.) is one of the leading and trending authorities on natural skincare and beauty.
She knows how to brand herself well as she shares a wealth of health tips, encouraging messages, and beauty video marketing on her Instagram and YouTube.
Final Words
Utilizing social media provides a lot of online marketing advantages for dermatologists who wish to advance their brand and practice. The more you post, the more followers you will gain subsequently, and the more credible you become in your field.
This medium allows you to be visible and relevant in the realm of technology and information. Use it, and use it well.
As experts in various social media platforms, we are here to help you jumpstart your foray into the beautiful world of social media marketing.
Header Image Source: Photo by Shiny Diamond from Pexels
How did you like Sebastian Scheplitz’s blog post “Dermatologists Who Are Winning in Social Media Marketing”? Let us know in the comments if you have anything to add, have another content idea for beauty content marketing blog posts, or just want to say “hello.” 🙂
