Rihanna has always been unapologetically diverse in her music, fashion style, and the way she runs her business, Fenty beauty. She’s inspired us all beautifully in doing so.
Beauty marketing is a fleeting concept: changing every year or even season, and those who can’t keep up with the top trends are sure to go obsolete. Gone are the days of taking a day off, dressing up, and hitting every fashion store at the mall. (Cue: Robin Scherbatsky’s single ‘Let’s go to the mall’).
Have you heard of the phrase, “What you see is what you get”? Well, this universal phrase has somewhat of a different meaning when it comes to the world of marketing.
You know how there are memes on the internet chastising people for completely giving up trying or putting effort into a relationship? The same intent translates into the relationship between a company and its customers.
If there’s anything positive to have come out of the global pandemic, it’s the realization that our immune system needs to be in top-notch condition to ward off impending diseases. Healthy eating was a luxury in the fast-paced lifestyle that we were all so used to.
Upselling and cross-selling are two terms that can make many consumers cringe. But these are also two strategies that are of the utmost importance to businesses, especially for small retailers.
Many customers find that there is so much to love about subscription boxes. Unlike the products that could be bought from a store, subscription boxes offer a more exciting experience by making customers check their mailboxes for the monthly delivery.
If Dickens were still alive, he would agree that 2020 was the worst of times and the best of times!
If you have traveled to China and some parts of Asia, you may have likely seen or possibly shopped at one of the many Watsons retail stores for some medicine, cosmetics, or personal care products.
What do Acupuncture, Paper, and Fireworks have in common? Except for being fascinatingly exceptional inventions, they all share a common country of origin – China.