If you have traveled to China and some parts of Asia, you may have likely seen or possibly shopped at one of the many Watsons retail stores for some medicine, cosmetics, or personal care products.
What do Acupuncture, Paper, and Fireworks have in common? Except for being fascinatingly exceptional inventions, they all share a common country of origin – China.
Welcome to 2021! 2020 was definitely a tumultuous year of epic proportions, and it is no small feat that you made it out in one piece. Like most people, you are probably looking forward to spending this year with more intention and meaning.
What used to be dubbed as a sing-along app, TikTok is now making dramatic waves in the beauty industry.
There are a lot of tremendous and credible brands and products in the beauty industry. However, those that come out trending or at the top of the ranks are trustworthy not just because of their credibility or efficacy, but also their marketing strategies.
India is the second-most populous country globally, with over 1.3 billion people making up this land of cultural richness and diversity.
Once upon a time, in a Lululemon store, a customer spent $100 for a pair of leggings! And did so without a flinch!
Leggings for workouts? Quintessential! Leggings for the workplace? Groundbreaking! (and not in a Miranda Priestly way).
“If you want to take your brand global, it’s best to start by taking it local” should be the new mantra for beauty marketing.
The generation of memes, zero tolerance, and empowerment: as of 2019, The United States alone is a host to 74 million people belonging to Generation Z.