Iconic Collaborations Between Fashion Brands and the Esports Industry
If Dickens were still alive, he would agree that 2020 was the worst of times and the best of times!
The Significance of Red For Chinese New Year
What do Acupuncture, Paper, and Fireworks have in common? Except for being fascinatingly exceptional inventions, they all share a common country of origin – China.
The Secret behind Lululemon’s Marketing Campaigns
Once upon a time, in a Lululemon store, a customer spent $100 for a pair of leggings! And did so without a flinch!
Fashion with Comfort – Living the Athleisure Life!
Leggings for workouts? Quintessential! Leggings for the workplace? Groundbreaking! (and not in a Miranda Priestly way).
Denim Without Dilemma: The Rise of Sustainable and Ethical Jeans Industry
From the 2001 Britney-Justin AMA all-denim look to the $300 Instagram panties, denim is one of those versatile fabrics that never go out of fashion. A wardrobe essential, the versatility of denim makes it a much-loved article of clothing that looks great on a casual setting or a semi-formal occasion. One of the reasons for…