Glossier: Leading the Beauty Industry with the Power of Community and Content Marketing
Millennials are the generation that has the power to make or break beauty brands in this modern day and age.
9 Huge Branding and Marketing Mistakes that Beauty Companies Are Still Paying For
In 2019, it is more important than ever for companies to make sure that their branding and marketing strategies not only include everyone but don’t offend anybody in the process. While ideas thrown around in the boardroom can sound great, sometimes it doesn’t go over so well when it’s shared with the public. Being tone-deaf…
7 Tips for Beauty Products Marketing
There is no doubt that the beauty industry has become one of the most important industries in the world. We all depend on it to look our best through the products and services rendered by thousands of brands in the industry. However, this billion-dollar industry is also characterized with stiff competition as new brands and…