Welcome to 2021! 2020 was definitely a tumultuous year of epic proportions, and it is no small feat that you made it out in one piece. Like most people, you are probably looking forward to spending this year with more intention and meaning.
What used to be dubbed as a sing-along app, TikTok is now making dramatic waves in the beauty industry.
There are a lot of tremendous and credible brands and products in the beauty industry. However, those that come out trending or at the top of the ranks are trustworthy not just because of their credibility or efficacy, but also their marketing strategies.
India is the second-most populous country globally, with over 1.3 billion people making up this land of cultural richness and diversity.
Pre-COVID, the beauty and personal care industry is valued at a mighty $532 billion, according to a Business Insider article.
“If you want to take your brand global, it’s best to start by taking it local” should be the new mantra for beauty marketing.
What started out as exportation of entertainment, music, TV dramas, and movies to Southeast Asia and neighboring countries, the phenomenal growth of Korean pop culture (or Hallyu) has extended its reach to Europe and the United States.
The concept of beauty has always been ever-changing. As society continues to evolve, we have seen many trends come and go.
In recent years, Korea has influenced the masses with its beauty trends just as much as the Kardashian-Jenners have.
The generation of memes, zero tolerance, and empowerment: as of 2019, The United States alone is a host to 74 million people belonging to Generation Z.