Red Lipstick: A Symbol of Power and Liberation
‘Love,’ ‘Adventure,’ ‘Seduction,’ ‘Anger,’ ‘Passion,’ and ‘Danger’ are only some of the words that come to one’s mind when one thinks of the color RED.
Customer Retention Strategies for Beauty and Fashion Brands 2021
You know how there are memes on the internet chastising people for completely giving up trying or putting effort into a relationship? The same intent translates into the relationship between a company and its customers.
Best Marketing Campaign Strategies For Mother’s Day Plus Gift Ideas
Mother’s Day, at its core, is the celebration of motherhood, womanhood, and maternal bond. It is one day where we objectively ponder in awe about all that our mothers do and all that a woman can do.
Watsons Takes Over Asia as One of the Leading Health and Beauty Retail Brands
If you have traveled to China and some parts of Asia, you may have likely seen or possibly shopped at one of the many Watsons retail stores for some medicine, cosmetics, or personal care products.
Your Guide To Setting up a Money-Making Lifestyle Blog in 2021
Welcome to 2021! 2020 was definitely a tumultuous year of epic proportions, and it is no small feat that you made it out in one piece. Like most people, you are probably looking forward to spending this year with more intention and meaning.
TikTok and Bite-Sized Beauty Advice for Beginners
What used to be dubbed as a sing-along app, TikTok is now making dramatic waves in the beauty industry.
9 Effective Content Marketing Strategies for You To Become the Next Beauty Giant
There are a lot of tremendous and credible brands and products in the beauty industry. However, those that come out trending or at the top of the ranks are trustworthy not just because of their credibility or efficacy, but also their marketing strategies.
Rising as the Next Beauty Giant: The Indian Beauty Industry
India is the second-most populous country globally, with over 1.3 billion people making up this land of cultural richness and diversity.
Cosmetics and Personal Care Industry during and after COVID-19
Pre-COVID, the beauty and personal care industry is valued at a mighty $532 billion, according to a Business Insider article.
A Beginner’s Guide to Localized Content Marketing for the Beauty Industry
“If you want to take your brand global, it’s best to start by taking it local” should be the new mantra for beauty marketing.