The Future Is “Neutral”: Gender Equality in the Beauty Industry
The concept of beauty has always been ever-changing. As society continues to evolve, we have seen many trends come and go.
Keeping up With the Latest K-Beauty Trends
In recent years, Korea has influenced the masses with its beauty trends just as much as the Kardashian-Jenners have.
How to Target Generation Z With Beauty Content Marketing
The generation of memes, zero tolerance, and empowerment: as of 2019, The United States alone is a host to 74 million people belonging to Generation Z.
Men’s Personal Care Industry: A Multibillion-Dollar Business
Times are certainly changing. Until recently, the beauty industry’s most significant focus was its female consumers.
Dermatologists Who Are Winning in Social Media Marketing
For many businesses, understanding and embracing the use of social media marketing trends in 2020 has become a necessity.
Local Influencers as an Important Localization Strategy for Beauty Brands
The influencer marketing industry, according to Adweek, is expected to reach $10 billion in worth this 2020.
Why Beauty Brands Are Joining Social Media Ad Boycott
A statement that both rattled and united the beauty industry is, “Your profits will never be worth promoting hate, bigotry, racism, antisemitism, and violence.”
How to Build a Billion-Dollar Beauty Brand: Lessons to Be Learned From Huda Beauty
If you’re a beauty enthusiast like us, chances are Huda Beauty needs no introduction at all.
10 Black-Owned Beauty Brands You Should Know and How They Tackle Multicultural Beauty Marketing
The world is a melting pot of race and culture. While this has been true for the longest time, multicultural beauty marketing is merely in its budding stage.
Glossier: Leading the Beauty Industry with the Power of Community and Content Marketing
Millennials are the generation that has the power to make or break beauty brands in this modern day and age.