Online selling and the digital marketing skills involved are pretty much essential for all business owners who live in our modern times, including those wishing to get into beauty or cosmetic marketing. In case you haven’t noticed, online beauty is big business.
Rihanna has always been unapologetically diverse in her music, fashion style, and the way she runs her business, Fenty beauty. She’s inspired us all beautifully in doing so.
Beauty marketing is a fleeting concept: changing every year or even season, and those who can’t keep up with the top trends are sure to go obsolete. Gone are the days of taking a day off, dressing up, and hitting every fashion store at the mall. (Cue: Robin Scherbatsky’s single ‘Let’s go to the mall’).
Do-it-yourself beauty tends to conjure up images of honey-based face masks or cucumber slices over the eyes for a quick fix. However, did you know that in recent times this could not be further from reality?
Have you heard of the phrase, “What you see is what you get”? Well, this universal phrase has somewhat of a different meaning when it comes to the world of marketing.
‘Love,’ ‘Adventure,’ ‘Seduction,’ ‘Anger,’ ‘Passion,’ and ‘Danger’ are only some of the words that come to one’s mind when one thinks of the color RED.
You know how there are memes on the internet chastising people for completely giving up trying or putting effort into a relationship? The same intent translates into the relationship between a company and its customers.
Mother’s Day, at its core, is the celebration of motherhood, womanhood, and maternal bond. It is one day where we objectively ponder in awe about all that our mothers do and all that a woman can do.
If you have traveled to China and some parts of Asia, you may have likely seen or possibly shopped at one of the many Watsons retail stores for some medicine, cosmetics, or personal care products.
Welcome to 2021! 2020 was definitely a tumultuous year of epic proportions, and it is no small feat that you made it out in one piece. Like most people, you are probably looking forward to spending this year with more intention and meaning.