Pre-COVID, the beauty and personal care industry is valued at a mighty $532 billion, according to a Business Insider article.
“If you want to take your brand global, it’s best to start by taking it local” should be the new mantra for beauty marketing.
What started out as exportation of entertainment, music, TV dramas, and movies to Southeast Asia and neighboring countries, the phenomenal growth of Korean pop culture (or Hallyu) has extended its reach to Europe and the United States.
We honestly believe that beauty is more than skin-deep, and holistic self-care should be a top priority for everyone.
The concept of beauty has always been ever-changing. As society continues to evolve, we have seen many trends come and go.
In recent years, Korea has influenced the masses with its beauty trends just as much as the Kardashian-Jenners have.
The generation of memes, zero tolerance, and empowerment: as of 2019, The United States alone is a host to 74 million people belonging to Generation Z.
Times are certainly changing. Until recently, the beauty industry’s most significant focus was its female consumers.
Beauty products can make us feel all kinds of beautiful, but are they really worth the torture that animals have to face on a daily?
For many businesses, understanding and embracing the use of social media marketing trends in 2020 has become a necessity.