Online selling and the digital marketing skills involved are pretty much essential for all business owners who live in our modern times, including those wishing to get into beauty or cosmetic marketing. In case you haven’t noticed, online beauty is big business.
Rihanna has always been unapologetically diverse in her music, fashion style, and the way she runs her business, Fenty beauty. She’s inspired us all beautifully in doing so.
Beauty marketing is a fleeting concept: changing every year or even season, and those who can’t keep up with the top trends are sure to go obsolete. Gone are the days of taking a day off, dressing up, and hitting every fashion store at the mall. (Cue: Robin Scherbatsky’s single ‘Let’s go to the mall’).
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Oh, the 80s! When you had to decide whether your friends were romantics, goths, flat tops, b-boys, teddy boys, rockabillies, mods and rudies, skinheads, punks, heavy metallers, or psychedelics, and perms were an acceptable hairstyle. Ripped knees jeans and spandex, an ever-lasting love for musicals and John Travolta!
Do-it-yourself beauty tends to conjure up images of honey-based face masks or cucumber slices over the eyes for a quick fix. However, did you know that in recent times this could not be further from reality?
Have you heard of the phrase, “What you see is what you get”? Well, this universal phrase has somewhat of a different meaning when it comes to the world of marketing.
‘Love,’ ‘Adventure,’ ‘Seduction,’ ‘Anger,’ ‘Passion,’ and ‘Danger’ are only some of the words that come to one’s mind when one thinks of the color RED.
You know how there are memes on the internet chastising people for completely giving up trying or putting effort into a relationship? The same intent translates into the relationship between a company and its customers.
If there’s anything positive to have come out of the global pandemic, it’s the realization that our immune system needs to be in top-notch condition to ward off impending diseases. Healthy eating was a luxury in the fast-paced lifestyle that we were all so used to.
Upselling and cross-selling are two terms that can make many consumers cringe. But these are also two strategies that are of the utmost importance to businesses, especially for small retailers.