New year, new skincare? Yes, please!
We probably aren’t quite cognizant of the enormous pressure we put our skin through daily!
The pressure to look good so that we can feel good, the pressure to protect us from physical accents by acting as a barrier, the pressure to sometimes not betray us when we are secretly blushing at our crush, or the pressure to hold off the wrinkles for as long as it can.
For everything that we put our skin through, the least we can do is to commit to a decent skincare routine that aids our skin in being a bit better equipped in carrying out all the things that we dump on it (sometimes literally).
Contrary to popular belief, skincare doesn’t have to be expensive or complicated! There are some foolproof golden rules to skincare, the most important being consistency that can make your skincare journey of 2021 easy, engaging and inexpensive.
Read along to find out the best skincare trends to follow in 2021, products and practices to avoid, and not to mention some fascinating skin facts scattered throughout this article and more!
If you want a quick overview of this topic first, we’ve got you covered too.
💬 Skin Fact: Our legs are the driest part of our body. This is because there are fewer oil glands on our legs than other parts of our body.
The Best Skincare Trends to Follow In 2021
When it comes to skincare, one should always swear by the Holy Trinity – Cleanser, Moisturizer, and Sunblock. This trio comprises the most basic but essential steps for a guaranteed great start on one’s skincare journey, regardless of skin type.
It is hands down one of the best skincare trends that one should follow in 2021, plus it is also an affordable routine for skincare beginners.
The first step of any skincare regimen is facial cleansing.
This is important to ensure the removal of unwanted debris like oil, dirt, and dead skin that contribute to build-up, which makes it difficult for other products to penetrate into the skin.
A good cleansing also boosts hydration, prevents excess oil production, and helps in maintaining pore sizes.
Moisturizing the face after a thorough cleanse is essential in locking in the skin’s moisture.
Unmoisturized skin leads to dry, irritated, and ironically oily skin, which causes breakouts. That’s because dry skin is the trigger to produce more oil in compensation for the moisture loss).
Moisturizing also prevents the skin from environmental damages by acting as a nourishing barrier.
The major misconception about sunblock is that it is apparently needed only during sunny days! While the best way for sun protection is covering up, this isn’t always possible.
SPF protects our skin from radiations from not only the sun but also our smartphones, computers, and UVA/UAB rays that can pass through windows and glasses.
Depending on one’s skin type, there may be different potent ingredients and tools you can add to your skincare regimen, on top of the Trinity.
For example, the incorporation of ingredients like acids (Salicylic, AHA), actives (Vitamin A, C), and facial gadgets (rollers, sculptures, and exercisers).
A skincare PSA would be to consult a dermatologist if foraying to target-specific skincare ingredients and to ALWAYS conduct a patch test before applying any product directly on the face.
💬 Skin fact: Skin is the largest organ in our body, spanning about 22 square feet!
The Curious Case of Maskne
Unless you reside in an extremely air polluted city, Maskne is probably a novel nuisance in your lifestyle.
Should we even mention the skin concerns caused by the recent COVID pandemic and the incessant need to wear a mask every day?
For those lucky enough to not know the terminology, Maskne is the acne you get in the areas where a mask touches/covers your face. It is caused by the oil, sweat, and bacteria trapped on the skin while wearing a mask, which creates the perfect breeding environment for breakouts.
Calming ingredients like Cica, Tea Tree, and Mugwort have been cited as effective treatment solutions for combating maskne.
💬 Skin fact: Sleeping on your sides or stomach may put pressure on your face, which, if regular, can contribute to wrinkles!
Overhyped Beauty Products to Avoid In 2021
While we try to stay away from negativity here, it is imperative we address the elephant in the blog. Yes, there are some popular “skincare” trends that are absolutely horrendous to your face.
These trends look fun and easy to recreate, all while hinting a promise of 5 minutes of fame with a viral video.
A prime example of it is the awful “charcoal” blackhead peel-off mask that renders one’s skin vulnerable to irritability, sensitivity, and bleeding if not directly causing it.
Another overhyped beauty gadget is the vacuum pore cleanser, which looks oh so satisfying!
When it comes to skincare, your mantra should be “less is more”. Repeat after us, “less is more”.
Products like toners with astringent (dries out the skin and causes breakouts), physical exfoliants (and scrubs with walnut, apricot cause microscopic scarring on the face), and makeup wipes (cannot cleanse the face thoroughly and too wasteful for the environment. Micellar water all the way!) can look appealing to our eyes, ease, and purse.
But it should be noted that these do more harm than good and regular application of these can cause prominent skin barrier damage.
💬 Skin Fact: We shed about 30 to 40 thousand skin cells per minute!
How to Educate Consumers About Your Beauty Products
One of the most integral parts of marketing any product is communication. There won’t be much point in developing a superior formula if our target demographic is unaware of how-to use it.
Given the largely visual imbibing of information these days, it is in a brand’s best interest to develop visual content; testimonials, tutorials, posters, etc., and collaborations with micro social media influencers to educate customers about their beauty products and help them achieve their skincare goals for 2021.
Skincare brands like Inkey List, Fenty Skin, CeraVe, and The Ordinary etc. are famous for their educational approach regarding their products.
Another way to go about it would be to hire a creative agency specializing in professional content creation for beauty brands. These agencies can provide you with ready to post curated content about your products!
They can also give tips and develop strategies on where, when, and how to post the content to maximize the reach and start social media engagement!
And we all know how beneficial it is to establish a rapport with a brand’s customers along with essential content marketing tips for the beauty industry.
💬 Skin Fact: Our skin has over 1000 bacteria microbiome!
Platforms to Educate Consumers About Beauty Products
A general rule of thumb when it comes to any kind of consumer interaction is research.
To effectively and efficiently communicate and educate consumers about any kind of product, a brand first must know their consumers thoroughly. Understanding your patrons makes a brand more receptive to their needs and demands.
Customer insights have been made easily accessible (in a fundamental manner) by social media, which is the biggest platform these days to reach and engage with a brand’s product consumers.
Platforms like Instagram reels and Tik Tok make segue for instructional video content that is descriptive to all the nuances of a product.
Apart from these, blogs, interviews with experts, and webinars/seminars are other platforms to educate consumers about beauty products.
💬 Skin Fact: The thickest skin on our body is the soles of our feet (14 mm deep)!
Not all of us are lucky enough to get glowing, radiant skin from our mommas! But that doesn’t mean we can’t change the way it looks!
The market is rampant with beauty products that promise you the moon and the stars. But don’t just be giving in to the latest fad to hit the fashion market. As with all good things, it’s best to do some research first!
How did you like May Thawdar Oo’s blog post “Best and Worst Skincare Trends to Watch Out for in 2021”? Let us know in the comments if you have anything to add, have another content idea for beauty content marketing blog posts, or just want to say “hello.” 🙂