This day and age have gotten many leading busy and hectic lives. Almost everyone is suffering from at least one health problem, be it physical or mental.
But this fact has also pushed several people into seeking a healthier balance in their lives. This includes meditation, yoga, conscious eating, and more holistic beauty treatments.
This is where the ancient practice of Ayurvedic beauty takes the spotlight. Much of the current health and beauty regimes are all rooted in it.
But just what is ayurvedic beauty? Where does ayurvedic beauty come from?
This short explainer video will sure will get you intrigued:
The Origins of Ayurveda
Ayurveda, from the Sanskrit word “ayur” (life) and “veda” (science or knowledge), is one of, if not the oldest health and wellness trend in existence.
This way of life focuses on the needs of the mind, body, and soul, wherein they are treated as one whole eco-system rather than as separate entities.
It is over 5,000 years old and developed by the sages in India. This practice has been established way before modern science made the connection between mind and body.
Do not be fooled by its “age.” To date, it is still considered one of the most sophisticated holistic health systems and one of the top beauty trends in India. Its beauty industry supports this fact as market behavior shows more and more consumers becoming increasingly conscious of their wellness.
Beauty brands adapt by including Ayurvedic beauty care products in their lineup, utilizing the science’s unique individualized approaches. In fact, it has never become more relevant and essential than it is today.
The Benefits of Ayurvedic Beauty
Based on its philosophy, each person has their own blueprint for optimum health.
This blueprint is comprised of a combination of their three doshas (energies): vata, kapha, and pitta. And each of these energies represents physical, emotional, mental, and social characteristics rooted in the five universal elements – fire, water, earth, air, and space.
When one finds their dosha, they find their personal Ayurvedic treatment and recommended lifestyle.
Determining one’s dosha requires a little observation and introspection. One needs to ascertain which group of attributes resonate with them.
There are quizzes on the net that can be used as a reference. It is entirely common to have one dominant dosha or a combination of two. Some individuals even have all three.
In the case of the latter two, finding the most effective ayurvedic beauty tips involves a little experimentation of what works and what does not.
Here are brief descriptions of the three doshas, their physical and mental attributes, and a look into their recommended Ayurvedic beauty regimes:
Vata (air and space)
Vata is responsible for all motion-related processes in the body (such as blood circulation, breathing, digestion, and nerve impulses). Without it, the body will cease to function.
- Physical Attributes: Thin and slender frame; either particularly tall or short; dry, thin, cold skin; dry, dark, and curly, mostly brittle hair
- Mental Constitution: Creative, artistic, inspired, enthusiastic, intuitive at their best; nervous, anxious, fearful, wired, manic at their worst.
- Beauty Recommendations: Establish a regular sleeping and eating routine. Refrain from having too much bitter or pungent food. Use skincare products that contain warm, soothing herbs (i.e., coriander, cumin, sandalwood).
Kapha (earth and water)
Kapha represents the body’s structure. It functions to ensure the body’s overall integrity by nourishing and lubricating the cells, tissues, and organs.
- Physical Attributes: solid and sturdy frame with broad shoulders and wide hips; thick, pale, and cool skin; voluminous, wavy, shiny, and sometimes greasy hair
- Mental Constitution: patient, generous, peaceful, nurturing, compassionate at their best; stubborn, possessive, lethargic, selfish, self-loathing at their worst.
- Beauty Recommendations: Avoid oversleeping and overeating. Steer clear from sweet, sour, or salty foods. Use warm and stimulating products with spicy oils and herbs (i.e., nutmeg, ginger, cinnamon, rosemary, lavender)
Pitta (fire and water)
Pitta stands for transformation. It is vital to regulating body heat by converting food into energy, controlling enzymes, and even neurotransmitters.
- Physical Attributes: average proportions; possess good digestive fire and strong appetite; light, shiny, soft, warm, and blemish-prone skin; fine and smooth hair
- Mental Constitution: ambitious, focused, confident, perceptive at their best; angry, irritable, judgmental, controlling, jealous, resentful at their worst.
- Beauty Recommendations: Keep hydrated and get plenty of outdoor exercises, yoga, and meditation. Avoid products with synthetic chemicals. Keep sunbathing and all types of heat treatments to a minimum.
The Indian Beauty Industry
Many are getting into the old trend that some beauty insiders are thinking Ayurvedic beauty to be the next K-Beauty.
And while Indian consumers are known to be price-conscious, they are now more willing to spend on trusted premium products thanks to their rising disposable income and higher discretionary spending.
This is evident in the Indian Beauty and Personal Care Market with its growth of 25%each year. It is also anticipated to have a CAGR of 9%, from EUR 12-12.8 billion (USD 14-15 billion) in 2017 to EUR 18.8-19.7 billion (USD 22-23 billion) in 2022.
With more consumers becoming aware of global trends and beauty product reviews, it is easy to see why Ayurvedic beauty is becoming more popular and well-loved.
This is especially true as the new normal has forced many out of their usual routine and comfort zones. It is the time when many have been encouraged to go into introspection and reconsider their lifestyles.
The Best of Ayurvedic Beauty
Ayurvedic beauty is like an ancient form of self-care. The popular ayurvedic beauty brands go beyond the skin-deep concoctions of clean herbal ingredients.
They know that the most effective ayurvedic beauty secrets lie in using the skin as a mirror of one’s internal imbalances.
Ayurveda = “Ayur” (life) + “Veda” (science or knowledge)
Keeping one’s whole life in equilibrium requires tuning in into oneself and addressing both physical and mental issues.
And here are some of the best ayurvedic beauty brands that are doing well in applying this philosophy and are worth trying:
Launched in 2002, the four founders of Kama Ayurveda were inspired by the ancient science’s healing methods and sought to share their learning with the rest of the world.
They have created pure, high-quality, and beautifully-packaged Ayurvedic products, which are now sold globally. These products are 100% natural, vegetarian, and contain no artificial colors, fragrances, or other harmful additives.
One of the pioneers of Ayurvedic beauty, Forest Essentials products were specifically designed to be effective, sensorial, and pleasurable (embodying the Panchmabutas philosophy, a.k.a. creating products that stimulate all five senses).
They make use of only pure, fresh, and natural ingredients – believing that if they are not safe to eat, they are not meant to be used on the skin.
Combining the best of Ayurveda with the beauty of Ceylon (a small island nestled in the heart of the Indian Ocean), Spa Ceylon has a wide range of products such as treatment oils, massage balms, massage and bath oils, essential oils, and many more.
These incorporate traditional herbal prescriptive with modern dermatological science, and are specifically created to hydrate, treat, purify, and soothe the skin.
Located in the Himalayan foothills, Ananda is a luxury ayurvedic retreat that is based on an ideology of holistic wellness for the body, mind, and soul since its conception in 2001.
Being one with nature is an integral aspect of its philosophy, hence, their products are crafted by aromatherapists of the highest caliber and are made only with the finest, most natural ingredients.
Their place and products are all part of a holistic retreat that will leave one breathless.
Aveda fully integrates its Ayurvedic heritage into its products. Their products are designed not just with the hair and skin in mind but also their effects on the body, mind, and emotion.
Their lineup is also deeply rooted in nature, derived from plants, non-petroleum minerals, and water. They are also well-loved for their beautiful and thoughtful packaging, which are made from recycled materials.
Fable & Mane
Oiling the hair and scalp is a common practice in Ayurveda and Indian households.
And Fable & Mane’s four plant-based hair care products work to hydrate, nourish, and balance the hair and scalp. They help thicken and strengthen the hair and protect the strands from breakage.
Ayurvedic beauty is an ancient old practice rooted in a 5,000-year-old science and medicine system.
With today’s toxic society and the stressful new normal, this beauty philosophy has never been more relevant, and beauty insiders and consumers alike are taking notice. Many brands are doing well to adapt to the situation and are successfully positioning their products to cater to this need.
Should you require a high-quality content writing service to expand your business and tap into ever-evolving market trends, then you need not look further.
As an agency that specializes in content marketing for beauty and wellness companies, we would gladly provide you with access to these insights to help give you the leverage you need to engage your audience effectively.
Header Image Source: Photo by Jay Castor on Unsplash
How did you like May Thawdar Oo’s blog post “Ayurvedic Beauty: Glowing from Within”? Let us know in the comments if you have anything to add, have another content idea for beauty content marketing blog posts, or just want to say “hello.” 🙂