Dermatologists Who Are Winning in Social Media Marketing
For many businesses, understanding and embracing the use of social media marketing trends in 2020 has become a necessity.
Being a true marketing guy, Sebastian will assist our specialists with his knowledge. Coming from a marketing and linguistics perspective, his blog posts will keep you updated with the latest news to boost your beauty business. Having lived in different English speaking countries he is switching between American and British English with the occasional Aussie word. Please go easy on him.
Local Influencers as an Important Localization Strategy for Beauty Brands
The influencer marketing industry, according to Adweek, is expected to reach $10 billion in worth this 2020.
How to Build a Billion-Dollar Beauty Brand: Lessons to Be Learned From Huda Beauty
If you’re a beauty enthusiast like us, chances are Huda Beauty needs no introduction at all.
10 Black-Owned Beauty Brands You Should Know and How They Tackle Multicultural Beauty Marketing
The world is a melting pot of race and culture. While this has been true for the longest time, multicultural beauty marketing is merely in its budding stage.
Glossier: Leading the Beauty Industry with the Power of Community and Content Marketing
Millennials are the generation that has the power to make or break beauty brands in this modern day and age.
9 Huge Branding and Marketing Mistakes that Beauty Companies Are Still Paying For
In 2019, it is more important than ever for companies to make sure that their branding and marketing strategies not only include everyone but don’t offend anybody in the process. While ideas thrown around in the boardroom can sound great, sometimes it doesn’t go over so well when it’s shared with the public. Being tone-deaf…
7 Tips for Beauty Products Marketing
There is no doubt that the beauty industry has become one of the most important industries in the world. We all depend on it to look our best through the products and services rendered by thousands of brands in the industry. However, this billion-dollar industry is also characterized with stiff competition as new brands and…