Being a true marketing guy, Sebastian will assist our specialists with his knowledge. Coming from a marketing and linguistics perspective, his blog posts will keep you updated with the latest news to boost your beauty business. Having lived in different English speaking countries he is switching between American and British English with the occasional Aussie word. Please go easy on him.
You know how there are memes on the internet chastising people for completely giving up trying or putting effort into a relationship? The same intent translates into the relationship between a company and its customers.
Upselling and cross-selling are two terms that can make many consumers cringe. But these are also two strategies that are of the utmost importance to businesses, especially for small retailers.
Mother’s Day, at its core, is the celebration of motherhood, womanhood, and maternal bond. It is one day where we objectively ponder in awe about all that our mothers do and all that a woman can do.
If Dickens were still alive, he would agree that 2020 was the worst of times and the best of times!
Welcome to 2021! 2020 was definitely a tumultuous year of epic proportions, and it is no small feat that you made it out in one piece. Like most people, you are probably looking forward to spending this year with more intention and meaning.
There are a lot of tremendous and credible brands and products in the beauty industry. However, those that come out trending or at the top of the ranks are trustworthy not just because of their credibility or efficacy, but also their marketing strategies.
Once upon a time, in a Lululemon store, a customer spent $100 for a pair of leggings! And did so without a flinch!
“If you want to take your brand global, it’s best to start by taking it local” should be the new mantra for beauty marketing.
The generation of memes, zero tolerance, and empowerment: as of 2019, The United States alone is a host to 74 million people belonging to Generation Z.
Times are certainly changing. Until recently, the beauty industry’s most significant focus was its female consumers.