Online selling and the digital marketing skills involved are pretty much essential for all business owners who live in our modern times, including those wishing to get into beauty or cosmetic marketing. In case you haven’t noticed, online beauty is big business.
Unfortunately, while beauty experts may be enthusiastic about their ideas, many may also believe they lack the necessary skills or talents needed to start a beauty blog.
Showing up online and letting your business be seen can be scary, yet the main beauty blogging strategies for beginners are not difficult.
If you’d like to learn how to start a beauty blog in 2022, or how to become a successful beauty blogger and get proposals, getting rid of ‘techy’ self-doubts means you can go on and achieve what other successful beauty bloggers do.
That’s why we want to share with you the most ‘beautifully put’ questions that everyone wants to be answered when they are first starting out their blogging journey.
Here’s a gist of this topic before we dive deep into each step:
Beauty Influencer Or Beauty Blogger?
Which would you like to become? A person who wants to become an influencer doesn’t necessarily need a blog. Instead, they can use platforms like Twitter, Facebook, Pinterest, and YouTube to post their content and gain followers.
Influencers need to come across as genuinely interested in what they are promoting, showing their excitement through videos, pictures, or podcasts.
A confident, positive personality is a must, and being an extrovert is a definite plus.
A blogger is someone who manages their own website and produces blog posts to educate readers, help promote, or sell products through their content. They should be able to write confidently, and authoritatively, sounding articulate, conversational, and engaging.
To simplify things, the difference between a beauty influencer and a beauty blogger is that a blogger can be someone who simply enjoys writing about beauty. They will write product descriptions, highlighting the benefits using the power of words.
An influencer may share a selfie of themselves posing with a product, or post a video of themselves using the product – showcasing brands with their strong social presence.
How To Become A Beauty Influencer
Influencer marketing is when companies partner with influencers in order to increase brand awareness or sales conversions among a specific target audience.
Facebook, Instagram, and Twitter are still popular with influencers, but TikTok is a staple for Gen Zs. If you are just starting out, Instagram is a great place to become a beauty influencer.
This is because people seek recommendations from people who are just like them – real people, and micro-influencers frequently have higher engagement rates because of that fact alone.
To grow an Instagram following, you should research niche beauty hashtag groups to expand your reach to more relevant audiences.
Besides that, focus on collaborating with other Instagrammers and brand accounts, commenting on their posts, and engaging often. Some more types of content that can help you increase engagement are:
- Unboxing videos of your favorite products
- Product demonstrations
- Q&A sessions
- Live draws
- Sponsored giveaways
Insense, Afluencer, and Impact.com are platforms that can help you partner with brands on social media to produce content in exchange for payment, leading to new jobs, new friends, and new opportunities.
How To Start A Beauty Blog in 2022
A crazy amount of beauty entrepreneurs still use beauty blogs incorrectly, or not at all.
There are so many tools available now to get the word out effectively, and this can backfire, making thoughts on how to start a beauty blog in 2022 seem more difficult than it is.
But it doesn’t have to be like this.
The best tips to create a successful beauty blog are discussed on the internet, but perhaps the most important thing to remember is that having your own website is extremely important.
This is because things can change so quickly online, and social media platforms are constantly developing.
Remember when the entire network of Facebook, Instagram, and Whatsapp was down on 4th October? Exactly!
Therefore you need a platform you have “almost” complete control over and one where you are the boss. With your own website and within your own blog you will always have control over the visibility of your publications.
When you first start, you will have to wear various hats. You’ll be the content writer, marketing strategist, virtual assistant, bookkeeper, and social media manager. While this may seem impossible when you factor in work, family time, and household tasks, that doesn’t mean you shouldn’t start!
Starting a blog may take a bit of extra time upfront, but you can give as much or as little time as you wish. It’s common for people to start with just 20 minutes a day. It’s really a matter of putting the correct systems in place, one step at a time.
Below are 8 questions to help you focus on methods that will actually work:
#1 How Do I Narrow Down To A Niche?
A niche is a distinct segment of a market, in other words, an “audience”. Almost anything you can think of is a niche – cruelty-free skincare is a niche, luxury fashion is a niche.
One of the essential lifestyle and fashion blogging tips is that you must decide on your business specialty, selling what you love, because your niche selection will become your business.
Here are a few examples for your inspiration:
- Hair care
- Cosmetic Surgery
- Wellness and Nutrition
- Fashion and Styling
- Lifestyle and Travel
- Fitness and/or Weight Management
- Tattoos and Piercings
You then should think of a sub-niche, where you can really narrow down your expertise and stand out.
Makeup for example can be makeup for mature skin, vegan makeup, makeup for theater, makeup for people of color, or makeup for men.
Weight management can be quick fat-loss methods, cellulite prevention, weight-loss for teens, weight-loss through hormone regulation, etc.
Don’t worry, there is no such thing as a wrong niche. You don’t have to define everything at the beginning, and beauty topics can be mixed as well.
Once you have an idea of your niche, it’s now time to think about how to target a group of people.
#2 Who Is My Audience Going To Be?
Your target audience is the ideal customer you want to attract to your product or service through your marketing efforts.
Out there, a group of people is looking to find treatment for psoriasis. A group of people over 50 are wishing to lose weight. A group of people is willing to fix their hair problems. A group of men is looking for solutions to baldness. A group of teenagers is out there wishing to cure their acne.
To reach your group of people you will need some more of our best tips to create a successful beauty blog – so read on!
#3 What Should I Call My Beauty Blog?
Choosing a name is important and should not be rushed. There is a degree of luck involved, and some even say it’s a bit like naming a pet, or a child. It goes without saying that you need to stay relevant to your business in some way.
You can always use your own name, a synonym, or words related to your niche. Use cleverness or humor, ask family and friends, and check out some blog-name generator tools such as NameQL, Business Name Generator, Or Panabee.
Throw in some gut feeling when making a decision and if it sounds good to you when you say it out loud, you’re probably onto a winner.
Remember to check your name is not already being used as a domain name, and then register it with a web-hosting site such as Domain.com, SiteGround, and GoDaddy.
#4 Where Should I Publish My Content?
A self-hosted blog including your own domain name is a great option, giving you full control over your brand, your marketing funnels, and the connection with your audience.
Many bloggers use self-hosting services from WordPress, Squarespace, or Wix, because of their powerful features, scalability, and the convenience of their tools.
Much of these sites is free to use, and as you go along you can install plug-ins to add functionality to your website. Meta slider is a plug-in that adds sliders on your page showcasing your beautiful images, and opt-in forms can be added to help you grow your email list. You can also add super-socializer plug-ins that will lead followers to all of your social media.
Drag-and-drop editors make it really easy when you log in to edit your site, and there are plenty of video tutorials and email support to help guide you through the practicalities.
#5 What Type Of Content Should I Create?
Search Engine Optimization (SEO) is the process of taking steps to help a website or piece of content rank higher on Google.
You should aim for ranking high with SEO because it’s a free way of getting in front of people who are looking for your services. You can do it yourself, and it’s all about the keywords you use, and incorporating them into your pages and content.
Well-placed throughout your blogs, SEO is about improving your rankings, while sounding both natural, and authoritative on your subject at the same time. This pleases both Google, and your fans. Google (and other search engines) want to show the most relevant, the best quality, and the most engaging results for a particular search term.
Long blog posts are great because you can squeeze in more keywords, making it easier for you to be found in a search.
Technically there is no minimum for blog post length and posts can range from 300 to 3000+ words, but overall, writing longer content provides more beauty material for search engines to index.
Content writing tips for beauty bloggers include being original, having opinions, and being inspiring. Make sure your first sentence tells everyone what it is you are trying to do. Do accurate research, focus on your audience, and make sure your writing flows naturally around the products you are trying to sell.
If you ever feel stagnant with your content ideas, we have compiled 20 ideas that are needed out there in the online beauty world, to inspire you:
- Budget makeup buys
- Budget-friendly skincare
- Makeup Brushes You Need
- Recent Purchases
- Favourite Beauty Brands
- What’s In My Travel Makeup Bag
- My Favorite Hair Care Websites
- Celeb Looks
- Contouring tutorial
- DIY face mask tutorial
- Best wrinkle cream for men
- DIY spa hacks for healthy skin
- Your favorite foods for skincare
- Beauty Wish Lists for over 50s
- A Day In The Life Of…
- Nail Polish Monthly Favorites
- Worth The Hype?
- Top 10 cruelty-free products
- Face masks for wrinkles
- Winter skincare tips
If you can manage to keep your energy and passion for lifestyle and fashion blogging tips alive while incorporating SEO practices, your blog will become a success.
#6 How Should I Promote My Blog?
Once you have got everything looking great on your website and its design is user-friendly (for mobile devices as well), check over some of your posts again to make sure you have plenty of keywords in there.
You should submit your website to the most popular or heavily used crawler-based search engines – Google, Bing, Yahoo, and DuckDuckGo.
You can also post videos to YouTube or Vimeo and get rankings and you can swap links with other websites or guest-post on other blogs.
Putting yourself across as an authority with comments about subjects you are knowledgeable about in places such as online forums (related to your niche) is another great idea.
Lastly, you can share the articles you create within your social networks (Twitter, TikTok, Instagram, Pinterest), and you can create a group or page on Facebook relevant to your target audience to build up your fan base.
#7 How Often Should I Publish?
You should post as often as you can. When you show up consistently people will trust you more. Two or three posts per week should be enough to get you started.
If you are holding down a full-time job, or are short on time, you can skill up with a marketing agency, or try out a virtual assistant.
One of the best beauty blogging strategies for beginners is to remember that the goal of beauty marketing or cosmetics marketing is to grow your beauty brand’s awareness consistently.
Then just like magic, you can convert that attention into money. This leads us to the next question, the best one…
#8 How Do I Monetize My Beauty Blog?
Throughout your posts on beauty, lifestyle, and fashion blogging tips you should be giving information that’s needed, and steps your fans should take, keeping them motivated to continue until they reach their goals.
But your goal should be to earn a living through those blog posts.
First off, you can add some affiliate links to your articles which would then lead your visitors to relevant affiliate partners’ websites. You could then earn a commission if your readers buy something on those sites through your links. To offer people thousands of beauty products throughout your site, the largest affiliate program in the world is by far Amazon.com.
Many other companies also offer affiliate programs that you can join as a fashion or beauty blogger. These programs and brands include:
- Yves Rocher
- No7 Beauty
- Elizabeth Arden
- Hero Cosmetics
- Beauty Pie
- Duke Cannon
- Fragrance X
- Make Me Heal
- Straight My Teeth
- Beverly Glen Laboratories
You can make anything up to around 20% per sale for selling these products through affiliate partnerships. Alternatively, you could contact a beauty company you love and see if they will customize an affiliate program.
Pay Per Click advertising is another way to make money from your website. As a publisher, you can place ads on your site and get paid each time one of those ads gets clicked on. Once you know your niche, it’s now time to think about how to target a group of people. Always remember to make sure the adverts are relevant to your niche, so as not to take away from your user experience.
If you’d like to have your own store and sell products – not just through affiliate links or ads – you can also set up a shop on your social media accounts. It’s easy to do on Facebook and Instagram, and you can link back to your blogs.
Or you can have your own shop on your actual website, or a mix of both, and truly grow your beauty business. WooCommerce is a free eCommerce plugin you can place on your website that will allow you to convert your blog into a fully functional online store.
Lastly, make sure you have plenty of options for people to pay on your website. Bank transfer, PayPal, credit and debit cards options are all traditional methods. Newer payment platforms include Payoneer, Stripe, or WorldPay. These are all great for instant transfers.
Everyone likes to pay differently and you want to aim to make the payment process as seamless as possible.
It’s a good idea to use live chat, chatbot, or email automation tools to customers at the point of purchase, to keep your message in front of someone who is in the mood for buying but still deciding.
Create A Beautiful Audience
Beauty blogging can be the bedrock foundation for anyone who has really gotten into lifestyle and fashion blogging tips, focusing on what they are best at.
Is there a blogger inside of you waiting to be unleashed? If you feel you have the knowledge to offer to the world, the truth is there really is nothing to stop you right now from building a five or six-figure blogging business.
We hope you have enjoyed our beauty blogging strategies for beginners, and that you go on to create your very own beautiful audience.
Header Image Source: Photo by George Milton from Pexels
How did you like May Thawdar Oo’s blog post “8 Questions You Need To Ask Yourself Before Starting A Beauty Blog In 2022”? Let us know in the comments if you have anything to add, have another content idea for beauty content marketing blog posts, or just want to say “hello.” 🙂