Online selling and the digital marketing skills involved are pretty much essential for all business owners who live in our modern times, including those wishing to get into beauty or cosmetic marketing. In case you haven’t noticed, online beauty is big business.
Rihanna has always been unapologetically diverse in her music, fashion style, and the way she runs her business, Fenty beauty. She’s inspired us all beautifully in doing so.
Beauty marketing is a fleeting concept: changing every year or even season, and those who can’t keep up with the top trends are sure to go obsolete. Gone are the days of taking a day off, dressing up, and hitting every fashion store at the mall. (Cue: Robin Scherbatsky’s single ‘Let’s go to the mall’).