Red Lipstick: A Symbol of Power and Liberation
‘Love,’ ‘Adventure,’ ‘Seduction,’ ‘Anger,’ ‘Passion,’ and ‘Danger’ are only some of the words that come to one’s mind when one thinks of the color RED.
Customer Retention Strategies for Beauty and Fashion Brands 2021
You know how there are memes on the internet chastising people for completely giving up trying or putting effort into a relationship? The same intent translates into the relationship between a company and its customers.
What’s so Super About Superfoods?
If there’s anything positive to have come out of the global pandemic, it’s the realization that our immune system needs to be in top-notch condition to ward off impending diseases. Healthy eating was a luxury in the fast-paced lifestyle that we were all so used to.
The Art of Creating Great Upselling and Cross-Selling Strategies
Upselling and cross-selling are two terms that can make many consumers cringe. But these are also two strategies that are of the utmost importance to businesses, especially for small retailers.
9 Reasons Why You Should Create a Subscription Box for Your Brand
Many customers find that there is so much to love about subscription boxes. Unlike the products that could be bought from a store, subscription boxes offer a more exciting experience by making customers check their mailboxes for the monthly delivery.
Best Marketing Campaign Strategies For Mother’s Day Plus Gift Ideas
Mother’s Day, at its core, is the celebration of motherhood, womanhood, and maternal bond. It is one day where we objectively ponder in awe about all that our mothers do and all that a woman can do.
Iconic Collaborations Between Fashion Brands and the Esports Industry
If Dickens were still alive, he would agree that 2020 was the worst of times and the best of times!
Best and Worst Skincare Trends to Watch Out for in 2021
New year, new skincare? Yes, please! We probably aren’t quite cognizant of the enormous pressure we put our skin through daily! The pressure to look good so that we can feel good, the pressure to protect us from physical accents by acting as a barrier, the pressure to sometimes not betray us when we are…
Halal Beauty Redefining the Global Cosmetics Industry
Veganism and clean living have certainly taken off, especially in light of the pandemic in 2020. But there is another type of lifestyle that is surprisingly not as catered to as it should be: Halal.
Watsons Takes Over Asia as One of the Leading Health and Beauty Retail Brands
If you have traveled to China and some parts of Asia, you may have likely seen or possibly shopped at one of the many Watsons retail stores for some medicine, cosmetics, or personal care products.