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Yearly Archives: 2020

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Gender Equality in the Beauty Industry - Content Spa

The Future Is “Neutral”: Gender Equality in the Beauty Industry

Beauty Industry Insights, Beauty MarketingBy May Thawdar Oo24 September 2020

The concept of beauty has always been ever-changing. As society continues to evolve, we have seen many trends come and go.

Keeping up With the Latest K-Beauty Trends - Content Spa

Keeping up With the Latest K-Beauty Trends

Beauty Industry Insights, Beauty MarketingBy May Thawdar Oo10 September 2020

In recent years, Korea has influenced the masses with its beauty trends just as much as the Kardashian-Jenners have.

How to Target Generation Z With Beauty Content Marketing - Content Spa

How to Target Generation Z With Beauty Content Marketing

Beauty Marketing, MarketingBy Sebastian Scheplitz3 September 2020

The generation of memes, zero tolerance, and empowerment: as of 2019, The United States alone is a host to 74 million people belonging to Generation Z.

Men’s Personal Care Industry- A Multibillion-Dollar Business - Content Spa

Men’s Personal Care Industry: A Multibillion-Dollar Business

Beauty Industry Insights, Beauty MarketingBy Sebastian Scheplitz27 August 2020

Times are certainly changing. Until recently, the beauty industry’s most significant focus was its female consumers.

Cruel and Kind Facts About Cruelty-Free Beauty Products - Content Spa

Cruel and Kind Facts About Cruelty-Free Beauty Products

Beauty Industry InsightsBy May Thawdar Oo20 August 2020

Beauty products can make us feel all kinds of beautiful, but are they really worth the torture that animals have to face on a daily?

Dermatologists Who Are Winning in Social Media Marketing

Dermatologists Who Are Winning in Social Media Marketing

Beauty Marketing, MarketingBy Sebastian Scheplitz13 August 2020

For many businesses, understanding and embracing the use of social media marketing trends in 2020 has become a necessity.

Denim Without Dilemma - The Rise of Sustainable and Ethical Jeans Industry

Denim Without Dilemma: The Rise of Sustainable and Ethical Jeans Industry

Fashion Industry InsightsBy May Thawdar Oo6 August 2020

From the 2001 Britney-Justin AMA all-denim look to the $300 Instagram panties, denim is one of those versatile fabrics that never go out of fashion. A wardrobe essential, the versatility of denim makes it a much-loved article of clothing that looks great on a casual setting or a semi-formal occasion.  One of the reasons for…

Local Influencers as an Important Localization Strategy for Beauty Brands - Content Spa

Local Influencers as an Important Localization Strategy for Beauty Brands

Beauty Marketing, MarketingBy Sebastian Scheplitz30 July 2020

The influencer marketing industry, according to Adweek, is expected to reach $10 billion in worth this 2020.

Why Beauty Brands Are Joining Social Media Ad Boycott - Content Spa

Why Beauty Brands Are Joining Social Media Ad Boycott

Beauty Industry Insights, Beauty MarketingBy May Thawdar Oo23 July 2020

A statement that both rattled and united the beauty industry is, “Your profits will never be worth promoting hate, bigotry, racism, antisemitism, and violence.”

How to Build a Billion-Dollar Beauty Brand: Lessons to Be Learned From Huda Beauty

How to Build a Billion-Dollar Beauty Brand: Lessons to Be Learned From Huda Beauty

Beauty Marketing, MarketingBy Sebastian Scheplitz16 July 2020

If you’re a beauty enthusiast like us, chances are Huda Beauty needs no introduction at all.

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