The Future Is “Neutral”: Gender Equality in the Beauty Industry
The concept of beauty has always been ever-changing. As society continues to evolve, we have seen many trends come and go.
Keeping up With the Latest K-Beauty Trends
In recent years, Korea has influenced the masses with its beauty trends just as much as the Kardashian-Jenners have.
How to Target Generation Z With Beauty Content Marketing
The generation of memes, zero tolerance, and empowerment: as of 2019, The United States alone is a host to 74 million people belonging to Generation Z.
Men’s Personal Care Industry: A Multibillion-Dollar Business
Times are certainly changing. Until recently, the beauty industry’s most significant focus was its female consumers.
Cruel and Kind Facts About Cruelty-Free Beauty Products
Beauty products can make us feel all kinds of beautiful, but are they really worth the torture that animals have to face on a daily?
Dermatologists Who Are Winning in Social Media Marketing
For many businesses, understanding and embracing the use of social media marketing trends in 2020 has become a necessity.
Denim Without Dilemma: The Rise of Sustainable and Ethical Jeans Industry
From the 2001 Britney-Justin AMA all-denim look to the $300 Instagram panties, denim is one of those versatile fabrics that never go out of fashion. A wardrobe essential, the versatility of denim makes it a much-loved article of clothing that looks great on a casual setting or a semi-formal occasion. One of the reasons for…
Local Influencers as an Important Localization Strategy for Beauty Brands
The influencer marketing industry, according to Adweek, is expected to reach $10 billion in worth this 2020.
Why Beauty Brands Are Joining Social Media Ad Boycott
A statement that both rattled and united the beauty industry is, “Your profits will never be worth promoting hate, bigotry, racism, antisemitism, and violence.”
How to Build a Billion-Dollar Beauty Brand: Lessons to Be Learned From Huda Beauty
If you’re a beauty enthusiast like us, chances are Huda Beauty needs no introduction at all.