Cosmetics and Personal Care Industry during and after COVID-19
Pre-COVID, the beauty and personal care industry is valued at a mighty $532 billion, according to a Business Insider article.
A Beginner’s Guide to Localized Content Marketing for the Beauty Industry
“If you want to take your brand global, it’s best to start by taking it local” should be the new mantra for beauty marketing.
Riding the Korean Wave in the Beauty Industry
What started out as exportation of entertainment, music, TV dramas, and movies to Southeast Asia and neighboring countries, the phenomenal growth of Korean pop culture (or Hallyu) has extended its reach to Europe and the United States.
Going Green With Sustainable Beauty and Advocating for It as a Brand
We honestly believe that beauty is more than skin-deep, and holistic self-care should be a top priority for everyone.