There are a lot of tremendous and credible brands and products in the beauty industry. However, those that come out trending or at the top of the ranks are trustworthy not just because of their credibility or efficacy, but also their marketing strategies.
This day and age have gotten many leading busy and hectic lives. Almost everyone is suffering from at least one health problem, be it physical or mental.
India is the second-most populous country globally, with over 1.3 billion people making up this land of cultural richness and diversity.
Once upon a time, in a Lululemon store, a customer spent $100 for a pair of leggings! And did so without a flinch!
For many centuries, beauty and wellness have been an inextricable part of Japanese culture. The Japanese beauty industry dates back to the sixth century, where elements like red lip, rice powder (as a makeup mattifier and setter), and calligraphy style makeup brushes originated.
Leggings for workouts? Quintessential! Leggings for the workplace? Groundbreaking! (and not in a Miranda Priestly way).
Pre-COVID, the beauty and personal care industry is valued at a mighty $532 billion, according to a Business Insider article.
“If you want to take your brand global, it’s best to start by taking it local” should be the new mantra for beauty marketing.
What started out as exportation of entertainment, music, TV dramas, and movies to Southeast Asia and neighboring countries, the phenomenal growth of Korean pop culture (or Hallyu) has extended its reach to Europe and the United States.
We honestly believe that beauty is more than skin-deep, and holistic self-care should be a top priority for everyone.