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Yearly Archives: 2020

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Be the Next Beauty Giant with These 9 Effective Content Marketing Strategies - Content Spa

9 Effective Content Marketing Strategies for You To Become the Next Beauty Giant

Beauty Industry Insights, Beauty Marketing, MarketingBy Sebastian Scheplitz11 December 2020

There are a lot of tremendous and credible brands and products in the beauty industry. However, those that come out trending or at the top of the ranks are trustworthy not just because of their credibility or efficacy, but also their marketing strategies.

Ayurvedic Beauty - Glowing from Within

Ayurvedic Beauty: Glowing from Within

Beauty Industry Insights, Beauty TipsBy May Thawdar Oo27 November 2020

This day and age have gotten many leading busy and hectic lives. Almost everyone is suffering from at least one health problem, be it physical or mental.

Rising as the Next Beauty Giant- The Indian Beauty Industry - Content Spa

Rising as the Next Beauty Giant: The Indian Beauty Industry

Beauty Industry Insights, Beauty Marketing, MarketingBy May Thawdar Oo19 November 2020

India is the second-most populous country globally, with over 1.3 billion people making up this land of cultural richness and diversity.

The Secret behind Lululemon's Success - Content Spa

The Secret behind Lululemon’s Marketing Campaigns

Fashion Industry Insights, MarketingBy Sebastian Scheplitz12 November 2020

Once upon a time, in a Lululemon store, a customer spent $100 for a pair of leggings! And did so without a flinch! 

Japanese Skincare Secrets Revealed - Content Spa

Japanese Skincare Secrets Revealed

Beauty Industry Insights, Beauty TipsBy May Thawdar Oo6 November 2020

For many centuries, beauty and wellness have been an inextricable part of Japanese culture. The Japanese beauty industry dates back to the sixth century, where elements like red lip, rice powder (as a makeup mattifier and setter), and calligraphy style makeup brushes originated.

Fashion with Comfort - Living the Athleisure Life - Content Spa

Fashion with Comfort – Living the Athleisure Life!

Fashion Industry Insights, MarketingBy May Thawdar Oo29 October 2020

Leggings for workouts? Quintessential! Leggings for the workplace? Groundbreaking! (and not in a Miranda Priestly way).

Cosmetics and Personal Care Industry during and after COVID-19 - Content Spa

Cosmetics and Personal Care Industry during and after COVID-19

Beauty Industry Insights, Beauty MarketingBy May Thawdar Oo23 October 2020

Pre-COVID, the beauty and personal care industry is valued at a mighty $532 billion, according to a Business Insider article.

A Beginner's Guide to Localized Content Marketing for the Beauty Industry - Content Spa

A Beginner’s Guide to Localized Content Marketing for the Beauty Industry

Beauty Marketing, Localization, MarketingBy Sebastian Scheplitz15 October 2020

“If you want to take your brand global, it’s best to start by taking it local” should be the new mantra for beauty marketing.

Riding the Korean Wave in the Beauty Industry - Content Spa

Riding the Korean Wave in the Beauty Industry

Beauty Industry Insights, Beauty MarketingBy May Thawdar Oo8 October 2020

What started out as exportation of entertainment, music, TV dramas, and movies to Southeast Asia and neighboring countries, the phenomenal growth of Korean pop culture (or Hallyu) has extended its reach to Europe and the United States.

Going Green With Sustainable Beauty and Advocating for It as a Brand - Content Spa

Going Green With Sustainable Beauty and Advocating for It as a Brand

Beauty Industry InsightsBy May Thawdar Oo1 October 2020

We honestly believe that beauty is more than skin-deep, and holistic self-care should be a top priority for everyone.

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